Pink Slip Diaries with Raevyn Jones

Happy March!!!!   I am so excited for the month of March! This month, I will be apart of some very powerful panels and conferences! Their is one particular event that is very dear to my heart and that's the Pink Slip Retreat powered by Pink Slip Prep School! Pink Slip Prep School was the first investment I made into mentorship. The founder, Raevyn Jones guided me out of the 9-5 life for good! Each year, Pink Slip Prep School hosts the Pink Slip Retreat, a 3 day conference for aspiring and emerging entrepreneurs. I recently sat down with Raevyn for a powerful interview. To hear more at the retreat, be sure to register at PinkSlipRetreat.com! Access my Pink Slip Diary Here:    

Happy March!!!!

  I am so excited for the month of March! This month, I will be apart of some very powerful panels and conferences! Their is one particular event that is very dear to my heart and that's the Pink Slip Retreat powered by Pink Slip Prep School! Pink Slip Prep School was the first investment I made into mentorship. The founder, Raevyn Jones guided me out of the 9-5 life for good! Each year, Pink Slip Prep School hosts the Pink Slip Retreat, a 3 day conference for aspiring and emerging entrepreneurs. I recently sat down with Raevyn for a powerful interview. To hear more at the retreat, be sure to register at PinkSlipRetreat.com!

Access my Pink Slip Diary Here:

 

 

VLOG: A day in the life with I.E.F.A.

Hey Fashion Entrepreneurs, 

  So many people want to know what it's like to be a fashion designer and coach. Well I recently took to New York City for a day of design, consulting and coaching! Join me and my client Asia as we jump start her fashion brand! If you want results like Asia, be sure to apply for a free Fashion Discovery Session at the home page!  

What city does your fashion brand live in?

Hello Fashionista!

Do you live in a small city and you feel like your brand doesn't belong there? Do you feel like your target customer and your network is elsewhere? You design the most bomb fashion but your city is behind so they don't get it like the people in larger market cities. Here are some tips and ideas to help you with sourcing the best brand location:

  • Add analytics to your website- this will allow you to track where website engagement is highest. Also track the cities your online orders and inquiries come from.

 

  • Bigger cities don't always equal bigger profit- sometimes being the big fish in a small pond is more powerful. Don't sleep on smaller cities that support you. We always look to NYC, ATL and LA. We know these cities are the stomping grounds of successors, but who do you know in these cities that can connect you? Look out for emerging cities like Houston,Dallas, Chicago, Philadelphia and DC

 

  • Don't relocate until you have at least 100 contacts-if you have big dreams of moving your brand to a new city, don't leave your current city until you have at least 100 contacts! That means you need to visit that city as much as possible for networking events, promo etc.

 

  • Saving $ is key- Can you afford to relocate to this new city? How much are flights to return home for holidays and emergencies? Price these things and save 4-6 month of survival cash.

 

  • If you cannot afford to move the brand, find a home base: moving isn't cheap! It's also scary to take on a new town usually solo. Find a retailer that's well respected in that town and contact them regarding placing your garments in their store on consignment or wholesale. That way your target customer is fulfilled still. 

What city does your brand live in? Comment below!

How I grew my mailing list by 411% and grossed $2k in 24 hours.

 Hello Fashion Entrepreneur, 

 If you are a client of mine, then you know the importance of advertising. I recently invested in advertising with a popular social media page called @theshaderoom. The Shaderoom has about 6 million followers that I had the advantage of reaching. Within hours of advertising my mailing list grew by 411%! Thats right! 411%! I went from barely 100 subscribers to almost 500! I am so excited to have new contacts to reach and follow up with. I also was able to advertise my digital products. I sold many different mini courses that allowed me to gross a bit over $1,200. Many new followers and subscribers also visited my business website, IrregularExposure.com. I grossed over $800 in sales that evening! I share this with you to inform you that advertising is an investment that you will gain the return on. Here are some items you need to consider prior to advertising with social media pages:

- What are their demographics? - It is imperative that the page shares their media kit with you. This will allow you to see their demographics and following power. This will also allow you to confirm if your target customer follows them.

-Can you choose your posting time? - Be cautious of posting too early or too late. You need to know the pages peak posting times. Also be aware of time differences within different parts of the world. For example, if you have your post go up at 9am est., most west coasters will still be asleep and won't see the post. However, if you post at 12 noon est, most east coasters at at lunch at work and west coasters are awake and at work or starting their day. 

- How long will my ad run?- Ask the company how long will the ad stay on their page. Will it come down after a few hours or days? Will it be permanant? You need the most bang for your buck so be sure to ask as many questions as you need. 

If you are unsure about how to properly advertise or even begin your fashion brand, visit the Success Shop to retrieve the Launch My Line ClassThis class will offer you a step by step guide to launching, advertising and more!