If you missed the Fashionprenuer Summer Retreat, you missed a great weekend event! This 3 day business building event targeted the fashion industry in a new light. Clients and attendees visited a fashion manufacturer, studied multiple streams of revenue, brand development and more! Be sure to stay tuned for our next retreat location and details!
Are you ready to launch or rebrand your fashion company but you need to create a sufficient business plan? The Strategic Planning Session offers you this and much more! This session will allow you to list out your goals and put realistic dollar amounts and timelines to each. Jessica will go into great detail to guide you through each goal and create a strategy within your budget. This session includes:
A 90min recorded session with Jessica Williams. Be prepared to put aside 2 hours as sessions sometimes go over time to assure that all strategies are clear.
Strategic Planning Workbook that must be completed prior to the session
Lifetime access to the session recording for future referencing and studies
Access to Jessica's computer screen for visual references and content audit
Profitability Planner created collectively by you and Jessica
Once you register for your session, you will be contacted (within 2 business hours) by phone to schedule your session time. Following scheduling confirmation, all documents and invites will be sent to your email.
You will receive:
Your Strategic Planning Workbook
Receipt for payment
Virtual Invite to the online session
Strategic Planning Session Agreement via Dousign. This agreement must be signed and returned to have a session. This document can be signed right from your phone!
Happy New Year! We want to wish you a prosperous 2017. Let's take a moment to celebrate all of our private clients! Most of our clients began with nothing but an idea and are already having collections produced by our manufacturing teams! Check our score board!
Asia (@bourgetcollections): Became a private client in September 2016. Has already registered her LLC for Bourget Collections and her swimwear line is in production. Look out the official launch in March 2017!
Nerea (@aerenwaters): Nerea is our first private client to feature her collection in a retailer within 6 months of working with us! She is now gearing up for her sewing classes that will be offered in DC! Class 1 is January 14th! Follow @aerenwaters in instagram for details!
Anickia (areshantia): Anickia was out very first private client! She took a few months to focus in and she has officially sourced her target customer and her new brand name. We will share the brand details next month! Get ready for her intimates line! Website soft launches in February 2017!
Stacie (@gaborhunt): Stacie, owner of Gabor Hunt LLC is relaunching her website soon! She is also implementing DIY home projects which will be a ideal selling point. Stacie is also grossing consistent revenue each month from her online sales and styling services that we recently implemented. Congrats!
Leetonja (leelee_bonet): Leetonja has finalized her ideal customer and is now prepping to launch her website. She will offer edgy garments for the younger woman! Look out for Leetonja's launch in spring 2017!
Melissa(@lissahhsue): Melissa has preparing her website for the rebranding of her new service packages. She will be offering styling services and international buying for boutiques. Melissa is also a chef and will incorporate a lifestyle blog to her brand! Get ready!
Welcome all new 2017 clients! We are excited to guide you on your journey to fashion freedom!
Hey there fashionpreneur,
Ever since I made the decision to launch the IE Fashion Academy, I've met so many people that have always had a dream of starting a fashion company but they put the idea on hold. The top reasons people don't go after their dreams are finances, fear and lack of knowledge to be aware of exactly how to launch the brand. I want to share the top 5 reasons you should consider investing in a fashion business coach vs school.
You should invest in a fashion business coach to:
- Save Money- When I launched my clothing line, Irregular Exposure, I was young and clueless as to how to finance a business. I learned through trial and error. Only a few years ago, I made a bad fashion business decision. I prepared a new collection without retailers to sell the inventory to. BAD FASHION BUSINESS!!! The collection costed me well over $10,000. I ended up having to push out the items myself through detailed marketing, costly pitch meetings and more. I hired my business coach just a month after that bad decision and I was able to recover quickly. I was making the mistake of running my business from my bank account instead of from the business profits. Furthermore, fashion studies average $19,000- $26,000 each year. Our program is about 80% LESS!Save money and get more value or spend more and still not have a business after graduation? I am very proud to hold a degree in my career but no one cares! No business partner cares about that little piece of paper. They care about the numbers and that should be the mindset.
- See Results Quickly- When I hired my business coach, I was at a 9-5 job making $55,000 a year. Not bad for a 23 year old right? Well within 4 months of working with my coach, I had left my job and already surpassed my 9-5 job's salary for the year. I was able to prepare multiple streams of revenue and set dollar amount goals to attain. I had tried to leave my job on my own (without a coach) for 5 years. You do the math! I just didn't have time to waste and I needed to see results NOW! I did the work, put in the effort and got results!
- Have 1 on 1 Accountability- During my college years, I studied fashion design at the Art Institute of Philadelphia. I remember graduating and thinking, "now what?" I was still confused of how to attain a job in such a cut throat industry. I needed 1 on 1 guidance and it's impossible to receive that attention in a classroom setting. I love having 1 on 1 time with my clients to hold them accountable and strategize. Also, small groups mean more focus. My clients attend in person classes, live events with me, retreats, New York Fashion Week and more. The experience is invaluable.
- Learn from someone that's been there before and actually made it through- Every professor of mine in design school was an aspiring designer that didn't reach their goals, so they settled by being my teacher. I prefer to learn from the person that didn't give up vs. the person who settled.
- Sick of not living in your purpose- Are you sick and tired of dreaming it and not making it a reality? A coach is responsible for making your dream a reality. I strive to make sure my clients get results. You put in the work and you are guaranteed to see the results.
So what now?
-Apply for a free discovery session with me by clicking here
-Check out what we've done for other fashionpreneurs by viewing our client testimonails!
-Do your research! Research business coaching and decide if this the best setting for you. Call or email us if you have any questions! We are here to help. It's time to try something different. The 3 F's to success are FAITH, FREEDOM & FEARLESS. Get ready to apply the tools! See you at the top!
Hey Fashion Entrepreneurs,
So many people want to know what it's like to be a fashion designer and coach. Well I recently took to New York City for a day of design, consulting and coaching! Join me and my client Asia as we jump start her fashion brand! If you want results like Asia, be sure to apply for a free Fashion Discovery Session at the home page!
Every day, I find myself scrolling down my timeline to see photos of women dressed in thin bodysuits and poor quality dresses. The caption reads, "Love my outfit from @_____ boutique! Shop by clicking the link in the bio." The world of social media has completely changed the way we advertise and sell garments.
Online shopping has become the leading money maker for boutiques and most fashion designers. Thanks to the digital age, people have become comfortable with making a purchase on the net instead of in person. However in 2016, boutique pages on instagram have grown by 30%! Thats huge! Though many of these boutiques offer stylish pieces, some of the boutiques give us qualified fashion labels a bad name. This epidemic of ig boutiques must be stopped!
After a bit of research, here's what I've found:
- Most of the ig boutiques use photos that aren't theirs- If you are going to shop via social media, be cautious of the photos of beautiful models that are not credited. Ask yourself does this brand have any other photos of people in this garment? Most of the time these boutiques steal the wholesaler photos because they have never seen the garment in person which means they are selling from wholesaler to you. This is a fashion NO-NO! You must receive the garment and assure quality control and fit. Also, always take photos of your own model in the garment for creditability.
- The shipping and customer service is horrible- The shipping process is very lengthy and it can take weeks to receive your garments. In most cases, this is because the boutique doesn't have the garments in stock and they have to wait to receive the order from the wholesaler. This is poor business ethics! Also, email the company. How long does it take to receive a response? Ever see those angry customers in the ig comments? This is why.
- These boutiques are not really businesses- Many of these boutiques aren't registered to sell and should be shut down. Google the boutique to check if its legit. Nowadays, anyone can be anyone on social media. Don't get scammed.
Moral of the story is do business like a big business. Always be sure to offer the highest level of customer service, quality and shipping. Social media is a great way to develop your brand and reach new customers. Just be sure to use it properly. Also, invest in sourcing high quality vendors and manufacturers. This will allow you to remain exclusive. Good luck fashionista!
My love for NYC is real & has been for the past 3 years. I remember I wanted to show my collection during #NYFW . I reached out to over 100 emerging designer shows and was told no! My brand was too new, too unheard of and not sellable. I remember feeling so defeated until I got a call from 1 of the show producers 3 days before the show! Another designer had dropped out and I was next in line. I never got to NYC so fast! I went, found models the day of and even had about $200 to my name. I was on my last you'll! However God doesn't make mistakes and it was my season. That show introduced me to the real business of fashion and I thank God for that experience. Irregular Exposure's sales grew by 238% that weekend alone! Never let the "No's" stop you. One of my mentors, Yandy Smith, once said "Man's rejection is God's protection." That stuck with me.
Growing up in Baltimore, I noticed how small the mindset can be if you don't educate yourself/ Most people automatically think you're a scammer or criminal when you say you work for yourself but I blame the environment. This is just God and hard work here!NYC isn't just a city it's a world. It's full of culture, fashion and go getters! Everyone has somewhere to be. Everyone that lives there isn't from there. They all jumped out on faith and went for it. I love Baltimore and always will but if you have the opportunity to travel and build elsewhere do so! I love going back & fourth to NYC and Baltimore all week! It's a blessing! Furthermore, I am so excited to bring @iefashionacademyclients to my 2nd home for fashion week in February 2017! We're not only going to the #NYFW fashion show that changed my life but we're also touring the garment district! My clients will meet all of my US manufacturers, fabric designers, wholesalers and more! We are also having dinner with a few fashion insiders that you will be sure to want to hear from. If you'd like to join us, email firstname.lastname@example.org
Do you live in a small city and you feel like your brand doesn't belong there? Do you feel like your target customer and your network is elsewhere? You design the most bomb fashion but your city is behind so they don't get it like the people in larger market cities. Here are some tips and ideas to help you with sourcing the best brand location:
- Add analytics to your website- this will allow you to track where website engagement is highest. Also track the cities your online orders and inquiries come from.
- Bigger cities don't always equal bigger profit- sometimes being the big fish in a small pond is more powerful. Don't sleep on smaller cities that support you. We always look to NYC, ATL and LA. We know these cities are the stomping grounds of successors, but who do you know in these cities that can connect you? Look out for emerging cities like Houston,Dallas, Chicago, Philadelphia and DC
- Don't relocate until you have at least 100 contacts-if you have big dreams of moving your brand to a new city, don't leave your current city until you have at least 100 contacts! That means you need to visit that city as much as possible for networking events, promo etc.
- Saving $ is key- Can you afford to relocate to this new city? How much are flights to return home for holidays and emergencies? Price these things and save 4-6 month of survival cash.
- If you cannot afford to move the brand, find a home base: moving isn't cheap! It's also scary to take on a new town usually solo. Find a retailer that's well respected in that town and contact them regarding placing your garments in their store on consignment or wholesale. That way your target customer is fulfilled still.
What city does your brand live in? Comment below!
Hello Fashion Entrepreneur,
If you are a client of mine, then you know the importance of advertising. I recently invested in advertising with a popular social media page called @theshaderoom. The Shaderoom has about 6 million followers that I had the advantage of reaching. Within hours of advertising my mailing list grew by 411%! Thats right! 411%! I went from barely 100 subscribers to almost 500! I am so excited to have new contacts to reach and follow up with. I also was able to advertise my digital products. I sold many different mini courses that allowed me to gross a bit over $1,200. Many new followers and subscribers also visited my business website, IrregularExposure.com. I grossed over $800 in sales that evening! I share this with you to inform you that advertising is an investment that you will gain the return on. Here are some items you need to consider prior to advertising with social media pages:
- What are their demographics? - It is imperative that the page shares their media kit with you. This will allow you to see their demographics and following power. This will also allow you to confirm if your target customer follows them.
-Can you choose your posting time? - Be cautious of posting too early or too late. You need to know the pages peak posting times. Also be aware of time differences within different parts of the world. For example, if you have your post go up at 9am est., most west coasters will still be asleep and won't see the post. However, if you post at 12 noon est, most east coasters at at lunch at work and west coasters are awake and at work or starting their day.
- How long will my ad run?- Ask the company how long will the ad stay on their page. Will it come down after a few hours or days? Will it be permanant? You need the most bang for your buck so be sure to ask as many questions as you need.
If you are unsure about how to properly advertise or even begin your fashion brand, visit the Success Shop to retrieve the Launch My Line Class. This class will offer you a step by step guide to launching, advertising and more!